CLARITY.

CONSISTENCY.

COURAGE.

This isn’t "services."

This is doing the real work, together.

Executive Coaching

(Building Smart Toughness)

One-on-one sessions designed for clarity, consistency, and courageous action.

This isn’t about pushing harder for the sake of it. It’s about building the mindset and discipline to choose your challenges, and meet them with intention.

I work best with high-performers who buy into movement being more than just fitness. It’s a tool that can be used to make sense of the world. And a way to discover the edge of what one believes their capability to be, and move smartly beyond it beyond it.

My clients are not chasing hype. They’re committed to growth with purpose and realise that mindset is only one half of the equation, evidence is the other.

We use physical challenge (your Misogi) as the starting point. From there we build Smart Toughness: a stack of undeniable evidence you can lean on when things get hard in business, relationships, and life.

Resilient

Leadership

Leadership isn’t theory. It’s pressure-tested behaviour.

These workshops and group coaching programs are built for leaders who want to get stronger mentally, emotionally, and practically. We don’t chase hype or follow performative trends. We focus on what actually moves the needle.

Practical, not theoretical.
Real challenges. Real-time learning.
Built to develop clarity, consistency, and resilience.

We sharpen the skills that matter most when things get uncomfortable:

Clear thinking
Better conversations
Confident decisions
Calm execution

This is leadership with Smart Toughness at its core.

Not about being the loudest in the room, but the clearest when it counts.
Because the people you lead don’t need a superhero.
They need someone who’s steady, grounded, and ready to roll.

Smart

Strategy

For leadership teams navigating growth, complexity, or meaningful change.

Yes, there may be sticky notes.
But it’s about doing the hard thinking, and the harder follow-through.

I help teams bridge the gap between strategy and execution by building the habits, systems, and mindset required to course-correct and stay aligned under pressure.

The goal isn’t to make the path easier. It’s to stay on the right path and to know why we’re on it. Together, we’ll build a plan your team can actually live out. Not just in theory, but through the decisions they make every day.

Motivation fades. But clarity, consistency, and disciplined action?
That’s what creates real traction.

Team & People

Development

Great strategy means nothing without the right people to bring it to life.

That’s why I’ve partnered with Credo Growth – specialists in cultivating high-performing teams and cultures. Together, we craft bespoke development programs that tackle the real-world challenges your people face. Whether it’s misalignment, miscommunication, low engagement, or lack of accountability.

Our approach is rooted in psychology and behavioural science but it’s not just theory. We implement practical tools that transform the human dynamics driving performance. Whether you’re building a new team, elevating an existing one, or navigating conflict and complexity, we help your people perform better, together.

We offer:

Custom team development experiences tailored to your culture and context
Leadership journeys that go beyond skill-building, focusing on mindset and behaviour transformation
People-first growth plans that foster collaboration, accountability, and talent retention

When you invest in your people, everything changes. Culture thrives, performance accelerates, and results follow.

Client Testimonials

My journey with Justin began in November 2021, on the back of my own personal Executive MBA journey. Our work together has fundamentally changed how we practice strategy. Facilitated quarterly sessions have created absolute clarity on what strategic priorities will truly move our business forward Justin has also been instumental in embedding the disciplines required to keep the team consistently aligned and hold each other accountable for delivery."

”My business partner and I have ventured into opening our Interior Design Studio (located in Montreal, Canada), and we engaged Justin to help us develop our business. We have been working with Justin and he is a brilliant, well rounded resource. In just a few short sessions he has provided a tremendous amount of value in terms of guiding us on the right path to building a strong business.”

“Justin has played a crucial role in being a big picture accountability partner and the evidence is, this is the first year we can claim 'Same Pageness' and tick off all quarterly priorities, 3 weeks ahead of deadline. I have had the privilege of collaborating with Justin on a few different occasions over the past few years and each interaction is one of meaningful impact.”

"Working with Justin has been one of the most pivotal investments in my career. His coaching style masterfully blends insightful questioning with thoughtful advice and well-timed challenges. If you're ready to be positively challenged, inspired, and equipped to level up, he’s the coach for you."

"I have had the pleasure of working with Justin for many years. He is able to unravel the complexities of thoughts that have created my reality and translate that into actionable practice steps that my team can not only understand but execute. If you find peace through clarity then look no further then the King.”

"Love working with Justin. He leads with clarity and responsibility. Action orientated and well balanced in his views. He creates a safe space with quality conversation from an experienced perspective. I consistently walk away with golden nuggets that I can immediately put into practice."

If you’re serious about doing the work, let’s talk.